​To be the BIGBADWOLF is to stop being the victim in your story and to feel comfortable being the villain sometimes.

​

BIGBADWOLF is a brand that celebrates the power of women to be the hunters. To be a lone wolf, to carry on despite scars. To be tough, yet compassionate. To be defeated and nonetheless a leader. Her tragic howls turn to a powerful rallying cry. Her pain to motivation. Although she may have a mate, she doesn't need one to protect and provide for her. She is the Alpha in her story.​

​

Whether transformation you are undergoing of the body, spirit, mind or the relationships in your life, the essence of BIGBADWOLF is embracing your alpha and fucking going for it in spite of fear, imposter syndrome or all the people who might want to see you fail. Live in your Alpha! As a startup I thank you for your patience as I learn how to grow and improve this business x